That's true enough. However, it is very hard to come up with a new shape for any part of a musical instrument that is successful. I draw, CAD sculpt, 3d sculpt, and revise designs for years before I make them into real instruments. The design for my Nautilus mandolins I started in 2003, and made the first Nautilus in 2012.
Radical departures may actually be easier to pull off, since they are not having to compete with what the customer expects to see.
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