By Nancy Cardwell, IBMA
October 26, 2010 - 3:30 pm
Nashville, Tenn. — In an effort to expand professional development opportunities for the bluegrass industry beyond the annual World of Bluegrass Business Conference based in Nashville, the International Bluegrass Music Association is kicking off a series of online webinars on various topics.
The first online course, titled "Creating Strategic Alliances on Facebook," will be open to 25 participants on Monday, November 15, 2010, from 6-8 p.m. Central time. Attendees may register by calling (615) 256-3222 or (888) GET-IBMA, at $40 for IBMA members or $50 for non-members.
Presenters are Henri Deschamps of The Mast Farm Inn/The Bluegrass Legacy and Matt Munsey of Blu-Wav.com/Monroeville. Deschamps' Bluegrass Legacy page, started less than a year ago for bluegrass fans on Facebook, has attracted 24,510 "friends" so far.
Course Description: Many bluegrass bands, event producers and associations have a presence on Facebook, but the challenge is learning how to fully utilize the free tools on this social networking site to build, communicate with and learn more about your fan base, attendees and members. Specifically, we'll talk about how to develop partnerships and alliances to increase publicity and help each other effectively interact with much larger groups of Facebook friends. Bring your ideas, questions and entrepreneurial spirit to this webinar!
Participants at IBMA webinars will dial into a toll-free conference call number and simultaneously click a link on their computer screens to enter the virtual classroom. Questions will be taken throughout the training in a Q&A box located in the corner of each participant's computer screen. The session will be recorded for future use as an educational podcast on IBMA's website.
A second seminar, entitled "Music Success in Nine Weeks" featuring New York City-based marketing consultant Arial Hyatt, author of a book by the same name, will take place in December. Stay tuned for a specific class date and time in December. Hyatt presented an immensely well-received workshop on this topic during IBMA's 2010 Business Conference and also at the 2010 Leadership Bluegrass Masterclass held Sept. 26, in Nashville, and she's returning by popular demand for more interaction with IBMA members.
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