Re: Marketing and getting your name/brand out.
Originally Posted by
dorenac
Not exactly the same but very similar nonetheless is my other hobby making bamboo fly rods from scratch. I've been at it for 20 years and am still fighting an uphill battle of getting the rods into people's hands. Some of the approaches that have worked somewhat successfully have been donation of a rod to Trout Unlimited. There's an "Art for Gifts" exhibit every year at Christmas time at the local art center in our community. It's where artists of all types display and sell their work. I have had good responses there. Both organizations afford me lots of exposure to the public, albeit mostly local. But it gets me a few sales as well as word of mouth exposure. And then I also have a Facebook site which is used for blogging, updating with nice fishing pictures, and discussion of rod building. Every so often I stop by a fly shop with a rod and put it into the guys' hand and let them play with it. Sometimes I get a bite, so to speak, and sometimes not. The biggest thing is to keep working at your craft, improving with each new build and enjoy the process. Learning never ends, there's always more to know.
Here’s a resource where fly fishing meets musical instruments (guitar). Sometimes you can make connections between two passions.
https://www.petehuttlinger.com/camp
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