Scott, might be hard to code, but how about an "honor roll" that appears next to a seller's ID when a new classified is posted? This would somehow signify how many times the seller had made a contribution following prior (successful) sales. I think carrots work better than sticks in a voluntary forum. Also, I do believe within the forum we strive to recognize and do business with members in good standing, and a notation of honor would help us in that endeavor.
Many other ways to implement this, perhaps the periodically-renewed designation "Supporting Member" under one's ID in any post.
You have no way of knowing if a sale is concluded off the forum for a multiply-listed item, but you certainly do know if a seller sends you a contribution. Public recognition within the forum might make that seller someone I prefer to do business with, given alternatives. Finally, that designation is earned only by successful sellers, and that is also valuable information when considering a deal.
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