Hi Everyone. Thanks to Scott T. for the nice news article and front page attention. Flattering to say the least. Couple responses to comments/questions so far:
Pricing: Yes, the average price for a master model has been higher than the base that we've been showing on our site. The order history has been almost completely custom orders for the last year, with nearly everyone opting for options that we offer. The average MSRP of the S series will be much less, since those options will not be offered. The other "savings" will be that these orders will more readily available and in select stores for trying before buying, something that hasn't been possible very often since 2009.
"Big Mon" Shape: No, sorry, these new S series will not be offered in our custom "Big Mon" sizing.
Tune: I think it was Cherokee Shuffle. I'll ask Aaron to be sure.
Video and "S" Series Identifier: When Aaron plays the new mandolin you'll see "NEW" F5S in red in the left hand side of the video screen, indicating that he's playing the new instrument. He starts out playing a master model. He's also playing an F5S for the audio during the fast motion "More Mandolins" section of the video.
Hope this helps. Questions can also be directed to
info@northfieldmandolins.com
Thanks, Adrian
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