Page 1 of 2 12 LastLast
Results 1 to 25 of 49

Thread: Some cool old Gibson magazine advertisements

  1. #1
    Registered User pfox14's Avatar
    Join Date
    Sep 2009
    Location
    Holiday, FL
    Posts
    1,152

    Default Some cool old Gibson magazine advertisements

    Just got some more issues of "The Cadenza" magazine and thought I would share some of the cool Gibson ads from the WWI era. The first is an ad for the "DY" Army-Navy mandolin from June, 1918. Gibson did offer this mandolin to the general public, but the ad states "write for special low price for soldiers and sailors".

    Click image for larger version. 

Name:	1918-06 Cadenza DY mando ad.jpg 
Views:	1088 
Size:	118.3 KB 
ID:	123331

    The next one from Dec. 1918 is for the "GY" Army-Navy guitar. It was introduced a few months after the "DY" mandolin, after the end of WWI. The ad states that "as is the case with the DY mandolin, the GY guitar is NOT a Gibson". However, it also states that "the GY is the best guitar the Gibson Company can make for the price". A little confusing, I think.

    Click image for larger version. 

Name:	1918-12 Cadenza GY guitar ad.jpg 
Views:	6232 
Size:	214.9 KB 
ID:	123332

    This one is a very quaint ad for the F-4 from Sept. 1919 with the caption "the old canoe; a redolent moon-flecked evening, and us two". Gibson seemed to love associating playing the mandolin with happiness and romance. Who could argue.

    Click image for larger version. 

Name:	1919-09 Cadenza F-4 ad canoe.jpg 
Views:	513 
Size:	139.4 KB 
ID:	123333
    Visit www.fox-guitars.com - cool Gibson & Epiphone history and more. Vintage replacement mandolin pickguards

  2. The Following 11 Users Say Thank You to pfox14 For This Useful Post:

    + Show/Hide list of the thanked


  3. #2
    acoustically inert F-2 Dave's Avatar
    Join Date
    Jan 2009
    Location
    Halfway, MO
    Posts
    1,962

    Default Re: Some cool old Gibson magazine advertisements

    The copy in the F-4 ad reads like it could have been written by Stan Jay.
    "Mongo only pawn in game of life." --- Mongo

  4. #3
    Registered User pfox14's Avatar
    Join Date
    Sep 2009
    Location
    Holiday, FL
    Posts
    1,152

    Default Re: Some cool old Gibson magazine advertisements

    Here's another funny little ad from the May, 1920 issue of The Cadenza.

    Click image for larger version. 

Name:	1920-05 Cadenza cartoon ad.jpg 
Views:	363 
Size:	362.4 KB 
ID:	123362
    Visit www.fox-guitars.com - cool Gibson & Epiphone history and more. Vintage replacement mandolin pickguards

  5. #4
    Registered User Timbofood's Avatar
    Join Date
    Mar 2007
    Location
    Kalamazoo, MI.
    Posts
    5,633

    Default Re: Some cool old Gibson magazine advertisements

    Dave, where do you think Stan learned that style? He's been collecting "stuff" forever, flowery language included.
    Timothy F. Lewis
    "If brains was lard, that boy couldn't grease a very big skillet" J.D. Clampett

  6. #5
    Registered User sgrexa's Avatar
    Join Date
    Nov 2002
    Location
    Haddon Heights, NJ
    Posts
    836

    Default Re: Some cool old Gibson magazine advertisements

    Fierce. I like that. Thanks for sharing!

    Sean

  7. #6

    Default Re: Some cool old Gibson magazine advertisements

    Thanks!
    VerneAndru.com | oKee.ComX

    - ---==< V >==--- -

  8. #7

    Default Re: Some cool old Gibson magazine advertisements


  9. #8
    Registered User
    Join Date
    Oct 2006
    Location
    Silver Spring, MD
    Posts
    58

    Default Re: Some cool old Gibson magazine advertisements

    Thanks for posting the Cadenza pages, very interesting! It is fun to read the original source material. I noted that Gibson was careful to say that the DY mandolin and GY guitar are not Gibson instruments, maybe because of the lack of carved top and back.

    I just received my DY back from luthier Marc Glickman in Frederick, MD yesterday,He did some nice restoration and set up work. I looked a long time for a DY example for the Collection that was not beat up, I think that because of the price most were lost to the ages. It plays remarkably well, it is no wonder that Flatiron enjoyed such success with their DY replicas and full line of pancake instruments in the 1980's.

    The Cadenza ad says continued on page 17, do you have this page also?

    -Mark
    Mark Lynch

  10. #9
    Registered User pfox14's Avatar
    Join Date
    Sep 2009
    Location
    Holiday, FL
    Posts
    1,152

    Default Re: Some cool old Gibson magazine advertisements

    Well, here it is folks. THE first ever ad for the F-5 from the March, 1923 issue of "The Cadenza"!! The only 2-page full color ad that Gibson ever put in any issue. The coupon included in the ad allowed you to try an F-5 for 10 days, before buying it. Pretty good deal.

    Click image for larger version. 

Name:	1923-03 2-pg full color F5 ad Cadenza.jpg 
Views:	452 
Size:	207.6 KB 
ID:	123799
    Visit www.fox-guitars.com - cool Gibson & Epiphone history and more. Vintage replacement mandolin pickguards

  11. The Following 4 Users Say Thank You to pfox14 For This Useful Post:


  12. #10
    Registered User Timbofood's Avatar
    Join Date
    Mar 2007
    Location
    Kalamazoo, MI.
    Posts
    5,633

    Default Re: Some cool old Gibson magazine advertisements

    Cool!
    Timothy F. Lewis
    "If brains was lard, that boy couldn't grease a very big skillet" J.D. Clampett

  13. #11
    Registered User JAK's Avatar
    Join Date
    Nov 2002
    Location
    California
    Posts
    629

    Default Re: Some cool old Gibson magazine advertisements

    "Master Model shipped to responsible parties on ten day approval." Now there's a deal!
    John A. Karsemeyer

  14. #12

    Default Re: Some cool old Gibson magazine advertisements

    Quote Originally Posted by pfox14 View Post
    Click image for larger version. 

Name:	1923-03 2-pg full color F5 ad Cadenza.jpg 
Views:	452 
Size:	207.6 KB 
ID:	123799
    Clearly they did something right as that's still the most coveted mandolin build over 100 years later.

    All Lloyd Loar gets is a mention as one of Gibson's "acoustic engineers."
    VerneAndru.com | oKee.ComX

    - ---==< V >==--- -

  15. #13
    Henry Lawton hank's Avatar
    Join Date
    May 2009
    Location
    The Present Moment
    Posts
    1,811

    Default Re: Some cool old Gibson magazine advertisements

    The seventh new feature given for the F-5 seems to hold their singular acoustic engineer in high esteem as he supervises each F-5 individually. This would encompass fine tuning the features like tone bars tuned two ea. separately, the f-hole(aperture) final sizing and possibly the small changes that occurred in neck design angle and contour. Number seven puts the results of each F-5 in his hands.
    "A sudden clash of thunder, the mind doors burst open, and lo, there sits old man Buddha-nature in all his homeliness."
    CHAO-PIEN

  16. #14
    Cafe Linux Mommy danb's Avatar
    Join Date
    Jun 1996
    Location
    Norfolk, England
    Posts
    5,755

    Default Re: Some cool old Gibson magazine advertisements

    Don't forget to hear from "America's Napoleon of mandolin-virtuosoship"!
    Attached Thumbnails Attached Thumbnails Click image for larger version. 

Name:	9100_1911_cadenza.jpg 
Views:	148 
Size:	170.0 KB 
ID:	123823  
    The Mandolin Archive
    my CDs
    "The wheel is turning, but the hamster is dead"

  17. The following members say thank you to danb for this post:

    hank 

  18. #15
    Capt. E Capt. E's Avatar
    Join Date
    May 2008
    Location
    Austin, Texas
    Posts
    2,773

    Default Re: Some cool old Gibson magazine advertisements

    Quote Originally Posted by Verne Andru View Post
    Clearly they did something right as that's still the most coveted mandolin build over 100 years later.

    All Lloyd Loar gets is a mention as one of Gibson's "acoustic engineers."

    Can anyone post the "Circular" mentioned in the ad?
    Jammin' south of the river
    '08 Weber Bighorn
    '20 Gibson A-2
    Stromberg-Voisinet Tenor Guitar
    Cajun Accordion
    Penny Whistle
    My albums: http://www.mandolincafe.com/forum/album.php?u=7616

  19. #16

    Default Re: Some cool old Gibson magazine advertisements

    Quote Originally Posted by hank View Post
    The seventh new feature given for the F-5 seems to hold their singular acoustic engineer in high esteem as he supervises each F-5 individually. This would encompass fine tuning the features like tone bars tuned two ea. separately, the f-hole(aperture) final sizing and possibly the small changes that occurred in neck design angle and contour. Number seven puts the results of each F-5 in his hands.
    Hah - so that means Lloyd Loar is official "number 7". From here forward whenever someone does an F5-type build they should say something like its "a number 7."
    VerneAndru.com | oKee.ComX

    - ---==< V >==--- -

  20. #17
    Henry Lawton hank's Avatar
    Join Date
    May 2009
    Location
    The Present Moment
    Posts
    1,811

    Default Re: Some cool old Gibson magazine advertisements

    I like " mandolin and guitar-dom of three continents is set agog".
    "A sudden clash of thunder, the mind doors burst open, and lo, there sits old man Buddha-nature in all his homeliness."
    CHAO-PIEN

  21. #18

    Default Re: Some cool old Gibson magazine advertisements

    Quote Originally Posted by danb View Post
    Don't forget to hear from "America's Napoleon of mandolin-virtuosoship"!
    Now there's some fodder for controversy. I've followed a few threads on here about 2 seemingly controversial aspects to mandolin manufacture. Some that present respected luthier credentials have convincingly argued the "recurve" does nothing for tone and originated as a method of making the soundboard thicker [to prevent caving] rather than making the recurve thinner to enhance sound-board vibration and tone. According to Gibson the recurve is all about this:

    Carved top and back: Stradivarius arching; scientific graduation from thick in center to a delicate thinness at rim which simultaneously secures strength and sensitiveness and compels free vibration of entire sounding-board by extending the vibrational lines of least resistance clear to the rim.

    The other topic that tends to get blood boiling is the purpose of the back; is the back reflective [no movement to reflect sound out the front of the instrument] or responsive [moves sympathetically to the top for enhanced tone]? Looking at the Gibson marketing bumpf we read:

    A tilted neck permits a high bridge on both Mandolin and Guitar which with the extension string-holder secures vertical and increased string pressure sufficient to pulsate a larger and thicker sounding-board; thus producing a bigness of tone never before realized. Relative treatment of top and back secures sympathetic vibration from backboard which additionally supports the tone.

    I have no opinion but would think the people who invented the instruments words are worthy of consideration.
    VerneAndru.com | oKee.ComX

    - ---==< V >==--- -

  22. The following members say thank you to Verne Andru for this post:

    hank 

  23. #19
    Cafe Linux Mommy danb's Avatar
    Join Date
    Jun 1996
    Location
    Norfolk, England
    Posts
    5,755

    Default Re: Some cool old Gibson magazine advertisements

    My personal favorite..

    Click image for larger version. 

Name:	flumadiddle.jpg 
Views:	124 
Size:	80.3 KB 
ID:	123930

    "... the fiddler might.."
    The Mandolin Archive
    my CDs
    "The wheel is turning, but the hamster is dead"

  24. #20
    Registered User Henry Eagle's Avatar
    Join Date
    Oct 2008
    Location
    Leer, Northern Germany
    Posts
    1,024

    Default Re: Some cool old Gibson magazine advertisements

    Quote Originally Posted by pfox14 View Post
    Well, here it is folks. THE first ever ad for the F-5 from the March, 1923 issue of "The Cadenza"!! The only 2-page full color ad that Gibson ever put in any issue. The coupon included in the ad allowed you to try an F-5 for 10 days, before buying it. Pretty good deal.

    Click image for larger version. 

Name:	1923-03 2-pg full color F5 ad Cadenza.jpg 
Views:	452 
Size:	207.6 KB 
ID:	123799
    Very interesting! That picture - with manually edited tuners and head stock inlay - was earlier than the Cat. N Fern with the odd pick guard bracket.

  25. #21
    Registered User pfox14's Avatar
    Join Date
    Sep 2009
    Location
    Holiday, FL
    Posts
    1,152

    Default Re: Some cool old Gibson magazine advertisements

    Flumadiddles?? I wish I could make up words like that. My guess is L.A. Williams came up with that one.
    Visit www.fox-guitars.com - cool Gibson & Epiphone history and more. Vintage replacement mandolin pickguards

  26. #22
    Registered User pfox14's Avatar
    Join Date
    Sep 2009
    Location
    Holiday, FL
    Posts
    1,152

    Default Re: Some cool old Gibson magazine advertisements

    From the July, 1923 issue of The Cadenza, Gibson claims that they couldn't keep up with the orders for the "Strad" of mandolins. In fact, they claim it has 30% more tone than any other mandolin. I wonder how Lloyd Loar measured that.

    Click image for larger version. 

Name:	1923-07 The Gibsonite Vol.3 No.7 (Cadenza).jpg 
Views:	155 
Size:	277.7 KB 
ID:	123937
    Visit www.fox-guitars.com - cool Gibson & Epiphone history and more. Vintage replacement mandolin pickguards

  27. #23
    Registered User Timbofood's Avatar
    Join Date
    Mar 2007
    Location
    Kalamazoo, MI.
    Posts
    5,633

    Default Re: Some cool old Gibson magazine advertisements

    Yeah, how does one measure "tone" anyway, maybe Mr. Siminoff can shed some light?
    Just pokin' at you Roger!
    Timothy F. Lewis
    "If brains was lard, that boy couldn't grease a very big skillet" J.D. Clampett

  28. #24
    Registered User sgrexa's Avatar
    Join Date
    Nov 2002
    Location
    Haddon Heights, NJ
    Posts
    836

    Default Re: Some cool old Gibson magazine advertisements

    Quote Originally Posted by Henry Eagle View Post
    Very interesting! That picture - with manually edited tuners and head stock inlay - was earlier than the Cat. N Fern with the odd pick guard bracket.
    I think I have seen a variation of that flowerpot on a Hamlett F5. Is Gibson still going after the flowerpot people?

    Sean

  29. #25
    Registered User dustyamps's Avatar
    Join Date
    Jan 2011
    Location
    Springfield Missouri USA
    Posts
    222

    Default Re: Some cool old Gibson magazine advertisements

    Dec. 1921 Popular Science Monthly
    Attached Thumbnails Attached Thumbnails Click image for larger version. 

Name:	g ad (1109x1280).jpg 
Views:	102 
Size:	373.2 KB 
ID:	123984   Click image for larger version. 

Name:	g ad.jpg 
Views:	202 
Size:	183.7 KB 
ID:	123983  

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •