In 1921 Lloyd Loar gave a speech at the Guild of Banjoists, Mandolinists and Guitarists Convention in Los Angeles, California. His topic was "Gibson Selling Points From Science." The entire speech was recorded in the January 1922 issue of Sounding Board Salesman magazine, but I have extracted just his thoughts about stringed instrument sound-holes here.
I believe this speech is particularly important as it was made at a point in time just a few months prior to the release of the first Master Model instruments (summer 1922). Therefore, it allows us a look at what Loar had been thinking about during the developmental phase.
LLOYD LOAR ON SOUND-HOLES
"The sound-hole weakens the top without diminishing its size or bulk and thus makes it more sensitive, allows the tone inside the air chamber to escape and assists in determining the pitch of the air chamber. Its size, shape and position are decided by the above three factors. Generally speaking, an instrument having a sustained tone needs a very sensitive top, and one balanced nicely with the string pressure, therefore the sound-hole is constructed so that it cuts across many of the fibers upon which the bridge rests, the size and shape desirable to make the other factors effective being adjusted to this necessity."
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